Growing DTC brands
Conversion, speed, merchandising and custom functionality.
Store redesign, theme development, CRO implementation and ongoing improvement.
Shopify and Ecommerce Development
I design, build and improve Shopify stores for brands that need stronger performance, clearer customer journeys and reliable custom functionality. From theme development and migrations to Shopify Plus, integrations and ongoing improvements, every engagement is built around the needs of your business.
Remote Shopify development for teams across the US, UK, Australia, Europe and worldwide.
/ 01 — The problem
A Shopify store can look polished and still create friction. Slow templates, rigid theme code, app conflicts, unclear product pages, limited integrations and difficult content updates make it harder for customers to buy and harder for your team to operate the store.
I identify the technical and customer-experience issues affecting the store, then build the right solution for its current stage. The goal is a faster, easier-to-manage storefront that supports measurable business priorities—not unnecessary complexity.
/ 02 — Who it is for
Conversion, speed, merchandising and custom functionality.
Store redesign, theme development, CRO implementation and ongoing improvement.
A stable launch foundation without unnecessary complexity.
Theme-led build, essential integrations, analytics and launch support.
Checkout, B2B, Markets, automation and deeper integrations.
Plus implementation, Functions, eligible checkout extensions and systems integration.
Reliable technical delivery within an existing client relationship.
White-label development, overflow support and documented handoff.
/ 03 — Services
A complete Shopify storefront built around your products, brand system, content requirements and customer journey. The build uses reusable sections and merchant-friendly controls so your team can manage the store without depending on a developer for routine updates.
Custom Liquid and Online Store 2.0 development for new designs, existing-theme improvements and full storefront redesigns. Templates, sections, product pages, collections, navigation and cart experiences are implemented responsively and tested across devices.
Development for higher-volume and more complex stores, including Shopify Functions, B2B requirements, Markets, automation and eligible checkout extensions. Scope is based on the plan’s actual capabilities and the commercial reason for using Plus.
Structured migration from WooCommerce, Magento, BigCommerce or another platform to Shopify. The plan covers products, customers, orders where applicable, redirects, analytics, integrations, SEO-critical URLs and launch verification.
Custom storefront features and connections with ERP, CRM, subscription, loyalty, reviews, email, fulfillment, payments and other business systems. Existing apps are assessed before new code is introduced.
Performance work focused on theme code, images, fonts, scripts, app overhead, loading behavior and page templates. Changes are measured before and after implementation, with limitations documented.
Implementation of evidence-based improvements across landing pages, product pages, collections, cart and mobile journeys. Development supports CRO hypotheses and analytics; it does not promise a conversion increase without sufficient traffic and testing.
Hydrogen or Next.js storefronts using Shopify’s Storefront API when a brand has a justified need for composable architecture, advanced content experiences or frontend flexibility. A conventional Shopify theme remains the recommendation when headless complexity would not create enough value.
Retained development for enhancements, quality assurance, troubleshooting, app changes, performance monitoring and scheduled releases after launch.
/ 04 — Outcomes
Customers can understand products, find key information and move toward checkout with less friction.
Performance improvements reduce avoidable loading delays and support stronger usability and search performance.
Reusable sections and structured content let internal teams launch pages and campaigns more efficiently.
Features are designed around actual workflows instead of accumulating overlapping apps and workarounds.
Theme architecture, integrations and documentation support future releases and additional developers.
Analytics and defined events make it easier to evaluate customer behavior and future improvements.
/ 05 — Selected work
Detailed case studies are shared when publishing permissions allow.
Tell me about your store and I'll share the most relevant examples of Shopify builds, migrations, integrations or performance work during our conversation.
/ 06 — Technology
The stack is selected around store requirements, team workflow and maintainability—not used as a substitute for business outcomes.
/ 07 — Process
We define the business goal, customer journey, operational requirements, current constraints and the outcome the project needs to support.
I review the existing store or requirements, identify technical risks, confirm scope and integrations, and provide a practical delivery plan.
Existing designs and components are mapped to Shopify templates and reusable sections. Where design work is included, decisions remain consistent with the brand and conversion goals.
Development is completed in a controlled environment with responsive behavior, browser testing, accessibility checks and quality assurance.
Content, redirects, analytics, integrations and critical customer journeys are verified before and after release.
Post-launch data, issues and new priorities inform ongoing performance, CRO and feature improvements.
/ 08 — Why Mohid
You work directly with the person responsible for understanding, building and delivering the solution. There are fewer handoffs, clearer technical decisions and one accountable contact throughout the engagement.
/ 09 — Engagements
A redesign, migration, custom feature, performance improvement or defined build.
A prioritized set of improvements delivered within a fixed period.
Regular Shopify development and release support for brands or agencies.
A clear diagnosis and prioritized plan before committing to a build.
/ 10 — FAQ
I provide custom Shopify store development, theme development and redesign, Shopify Plus development, migrations, custom features, integrations, speed improvements, CRO-focused implementation, headless storefronts and ongoing support.
Yes. I work with standard Shopify plans and Shopify Plus. The recommended approach depends on store volume, checkout requirements, B2B needs, international markets, automation and integration complexity.
Yes. A redesign can cover the full storefront or specific templates such as the homepage, product pages, collections, cart and mobile navigation. Existing brand assets and reusable components can be retained where they still work.
Yes. A migration can include product and customer data, eligible order history, redirects, content, analytics, apps, integrations and launch validation. The exact migration plan depends on the source platform and data quality.
Yes. I audit theme code, media, fonts, scripts, apps and template behavior, then address the highest-impact issues that can be safely changed. Results depend on the existing theme, third-party apps and platform constraints.
Not always. Headless can be valuable for advanced content, custom product experiences, composable architecture or specific performance requirements, but it adds development and maintenance complexity. I recommend it only when the business case justifies that tradeoff.
Checkout customization depends on the Shopify plan and extension point. Shopify Plus supports Checkout UI extensions in the information, shipping and payment steps; other extension points and branding capabilities vary. I confirm what is technically available before scoping the work.
Yes. I can support agencies with white-label development, technical scoping, theme implementation, complex features, troubleshooting and documented handoff while respecting the agency’s client relationship.
A focused feature or sprint may take days or a few weeks, while a full custom build, migration or headless project can take several weeks or longer. A delivery timeline is confirmed after requirements and dependencies are reviewed.
Cost depends on scope, design readiness, templates, integrations, data migration, Shopify plan and quality-assurance requirements. After reviewing the project, I provide a defined scope, timeline and commercial proposal.
Yes. Support can cover launch stabilization, ongoing enhancements, performance work, troubleshooting, app changes and planned development releases.
Yes. I work remotely with brands, startups and agencies across the US, UK, Australia, Europe and other international markets.
/ 11 — Next
Share your current store, goals and technical requirements. I'll review the project and recommend the most practical next step—whether that is a focused improvement, redesign, migration, Shopify Plus build or ongoing development support.