/ About
An engineer
with a studio mindset.
Journey
I write software because I like watching numbers move — conversion rates, page speed, hours saved, revenue booked.
Three years in, I've shipped over one hundred projects across ecommerce, SaaS and internal tooling. I run a studio of one on purpose — small enough to move quickly, deep enough to own the whole stack, and honest enough to tell you when a project doesn't need me.
Timeline
2022First lines shippedStarted freelancing on Shopify while finishing a CS degree. Learned to ship.
2023Studio of oneMoved full-time independent. First AI automation projects for agencies.
2024Scale50+ stores optimized, first headless build, first six-figure retainer.
2025SystemsAI platforms, internal tools, and long-form partnerships with DTC brands.
2026TodaySelective engagements — building the software layer for ambitious operators.
Four things I refuse to compromise on.
Ship the boring parts
Auth, tests, observability, docs. Non-negotiable.
Own the outcome
The metric that matters is yours. My job is to move it.
Explain the tradeoffs
You should understand what I did and why — no black boxes.
Write less code
The best PR is often the one that deletes 400 lines.